For years, one of many challenges to scaling a WordPress site was due to the clunky ecommerce options. Sure, you could use systems like Shopify, but those take your visitors don’t and offsite level well or incorporate easily with WordPress. Furthermore, traditional ecommerce solutions concentrate on selling, not content. With 30% of most businesses using WordPress (making it the most widely used content management system on earth), that still left a huge gap in the ecommerce market. With the latest addition of BigCommerce for WordPress, growing an online brand using headless commerce solutions is easier than ever.
You no more have to choose between selling products or concentrating on content marketing. Now, you can match different ecommerce sites and platforms with content-driven ways to develop a blog that gets traffic-and makes sales. So, how does it be performed by you? Listed below are four strategies for building an internet brand by combining the energy of content marketing with advanced ecommerce tools.
Too many people think content market is squishy; they believe that it is intractable, unscalable, and incapable of driving sales. Those social people are incorrect. Customers enjoy reading relevant content. They are made because of it feel closer and more positive about a brand. How about the fact that 60% of people are inspired to seek out a product after reading content about any of it? With over 4 million blogs released daily, it’s an indicator that content marketing is here to stay. Content sells, plain and simple. Of creating widely popular content Instead, which will probably get lost in the ever-growing expanse of the internet, market, and develop to a small, niche audience.
Niche marketing is about understanding who your audience is and taking the time to build a strong, trusting relationship. This gives instant value for individuals in neuro-scientific customer service, flawlessly associated with the merchandise they sell. Better content such as this customer support resume value-add means your competition is less inclined to be able to draw your visitors away with, for example, slightly lower prices. Long term, you feel a reliable expert; a large fish in a little pond. And your customers become brand faithful and enter your sales funnel.
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Let’s look deeper into niche ecommerce content. So, what does a good niche content look like in the commerce field? Are we speaking detailed products descriptions, quirky headlines, flawless grammar? Nope, there is more to it than that. Good content should be centered on what is beneficial to your audience always. You can use social media analytics tools to track engagement and tailor your site messaging to match. Educating your audience by explaining a little-known or little-understood feature. Showing them how to complete a challenging task. Giving a list of resources in your industry. Gift guides for hard to the hard to look for.
The right type of specific niche market, SEO content will depend upon your industry, of course. So, let’s look at a few examples of niche content marketing done right. Mighty Nest is a socially mindful ecommerce store dedicated to helping people find eco-friendly, green, and minimal waste material. Their content addresses the relevant questions and problems many people have while searching for safer alternatives. It won’t reach the masses but focuses on those who value natural skin care products instead.
Here is another example, from company Grovemade. They design, produce, and sell simple items created from natural materials including electronic charging pads magnificently, speakers, pen holders, and watches. A lot of their content targets who their customers on, such as this storytelling piece about Megan Osborne, a graphic developer. The post tells the story of her going for a risk to relocate to Montana to begin her own ecommerce business.
The post includes beautiful photos of her home – and the GroveMade products she loves. At the bottom of this article, it lists all the products she uses, which were pictured in this content. The products there are, but unobtrusive. There are plenty of places to buy skincare or iPad chargers, right? These brands stick out by concentrating on niches within those large industries. HOW WILL YOU Find Niche Topics to Write About?
Ready to put niche market content to work for you? You have to have a distinctive product to create specific niche market content don’t. Here’s how to find ecommerce niche products and topics to market. Use an instrument like SEMrush to consider long tail key terms with low competition but a comparatively high volume.
Peruse industry-community forums or sites like Reddit and Quora to find questions your visitors are asking, then answer them! Read the comments on other industry blogs to find questions your niche is struggling to find answers to. When you have an internal search tool, look for searches you haven’t discussed. Ask your audience, through an application or social press tool like SocialPilotwhat their ideal struggle is.