October is upon us, this means now could be the perfect time for businesses to kick off their vacation marketing campaigns. As you’ve probably determined right now, digital marketing can work wonders for any traditional marketing campaign, augmenting its reach, efficiency, and ability to create brand awareness. This is especially true when it comes to search engine optimization (SEO), which can help suppliers reach to more shoppers and increase revenue over the holidays away. The only catch is, it often takes time for any effects created by implementing SEO to kick in, meaning NOW is the optimum time to start any SEO campaign for the holidays.
Below are 8 ideas, business owners can start integrating to their own SEO campaigns. Now is the perfect time to capitalize on inbound holiday queries by publishing holiday-themed content on your site. Sure, you’ve probably tried to make aesthetic changes to your homepage before, even offered some kind of holiday-exclusive service or product bundle maybe, but what about the written content on your site?
Naturally, of the year people’s search behaviors change at differing times. Through the holidays, Friday many people are in “shopping mode” -between Black, Monday Cyber, and Christmas, it’s no surprise why. Writing content that’s optimized for the holidays allows you to get these searchers on your site. In other words, content geared towards attracting people with buying intent has a higher likelihood of producing more conversions and views.
And although people don’t usually start shopping until mid-November all the way to the end of December, you want to begin publishing content today to give search engines time to crawl your content assets. Of course, you can’t just create holiday content without taking the right gift and holiday keywords into consideration.
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What you can certainly do is to focus on long-tail keywords specific to your market and category. Again, back again to the sooner example: you’re a gadget’s store. In the event that you don’t know very well what search conditions to experiment with, that’s where Google’s Keyword Planner tool will come in. You should also consider Google Trends to see trending search terms relevant to your industry. You have your keywords Once, it’s simply a matter of integrating them across your getting web pages and holiday-themed content possessions.
This shouldn’t be new to you by now, because you’re simply optimizing your site with the holiday season in mind. PPC campaigns are perfect for seasonal promotions. If you wish to monitor any benefits in visitor traffic and conversions fast, you can run a PPC marketing campaign on Google AdWords, with your ads and groups tailored towards holiday searches, of course.